The automotive sector is the backbone of the German economy, regardless of current turbulences. The knowledge that genuine spare parts from Germany stand for longevity, quality and safety makes these products so sought-after worldwide. For this reason, Germans in particular, but also other original manufacturers, suffer from the increase in counterfeits and plagiarism. The involvement of customers and workshops to identify counterfeit products as well as the provision of mobile services related to the individual part is an important item on the digital agenda of manufacturers.
Added value with oneIDentity+
Added value with oneIDentity+ – beyond the realm of product and brand protection
oneIDentity+ in combination with the MAPP or QR code is the perfect industry solution for authenticity checks in the automotive sector
More than 10 of the biggest automotive suppliers worldwide have been successfully using oneIDentity+ for years
Various possibilities with the design of manufacturer-specific services (display of catalogue information and installation instructions, integration of bonus systems)
Years of experience with the processes of the automotive industry and established partnerships
Manufacturers against Product Piracy
Automotive suppliers support initiative against product piracy
Counterfeit spare parts cause substantial damage to the automotive sector and the economy every year. The European umbrella organisation of automotive suppliers, CLEPA, estimates that counterfeit car parts in the supplier industry amount to between five and ten billion euros every year. But not only monetary losses are the problem here. Even though counterfeit products cause losses in sales for the automotive suppliers, drivers are massively at risk because of unsafe products.
The industry initiative „Manufacturers against Product Piracy“ (MAPP) was founded by members of the European umbrella organisation of automotive suppliers (CLEPA) to combat product piracy and exchange knowledge about product and brand protection. The goal of the initiative is to raise the market participants’ awareness for the topic and educate on how genuine parts can be identified.
As a measure to quicker distinguish between counterfeit and real products in future, multiple members of the initiative “Manufacturers against Product Piracy” (MAPP) are labelling their genuine products with a DataMatrix code based on a encoding recommendation by CLEPA or with a serialized QR code. This unique MAPP code can easily be checked with oneIDentity+, the first IT based standard solution for the automotive aftermarket. Within seconds the user knows if the part in question is genuine.
Discover more at www.mapp-code.com
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