oneIDentity+: More protection against counterfeits – more product protection

Product Piracy endangers the end customer, especially with safety relevant components in the form of electronic systems and machinery but also through pollutants or allergens in textiles. Product piracy also damages the brand image and results in significant losses in sales.

As part of the initiative “Manufacturers against Product Piracy” (MAPP), leading manufacturers are challenging the counterfeiters. The original products are labelled to distinguish real products from fake products. The proof of originality ensures the counterfeit protection and provides process safety in warranty cases, returns and maintenance of the product.

The marking of the product is achieved with the standardized two-dimensional barcode, the so-called MAPP code. This code can be checked with oneIDentity+ – worldwide, 24 hours a day.

Against product piracy with authenticity checks

With oneIDentity+, you as a manufacturer, supplier or dealer can do more than simply ensure the authenticity of your products. oneIDentity+ is a cross-sectoral service platform supporting role-specific, digital and mobile processes, with serialised and therefore clearly marked products.

Based on the product authentication to ensure the counterfeit protection of products, additional product details and vehicle repair and maintenance information can be displayed and/or linked to mobile marketing activities. The possibilities available for the integration of various manufacturer-specific value-added services are endless.

This allows users – using just one system – to retrieve customised information from various manufacturers at anytime and anywhere, via a mobile device. Standardised, flexible and efficient…

The advantages of oneIDentity+

oneIDentity+ is the standardized, cross-sectoral service platform for various manufacturers in the fight against product piracy:

Based on globally propagated Standards (GS1)
Established, high performance IT infrastructure (Movilizer Track & Trace Cloud)
Easy integration into the company infrastructure and internal processes
Direct access to the TecAlliance Data

Querying MAPP codes

with oneIDentity+

Products are marked with the MAPP code to protect them against product piracy. Apart from the application for the computer, tablet, or smartphone, authenticity checks can also be performed by manually entering the code on this website.

Has the MAPP code been entered correctly?

International locations of product piracy

Sales hotspots and countries of origin of counterfeit products

VDMA Product Piracy Study 2018

China 83%

Germany 24%

India 19%

The functionality of oneIDentity+

A service in the fight against product piracy – company-wide, role-specific, standard-based

Counterfeit protection with a unique MAPP code

In the fight against product piracy the authenticity checks are only the beginning for oneIDentity+. Learn more about the functionality of oneIDentity+ and the possible applications within your company.

To the overview (functionality)

Counterfeit protection with the help of comprehensive solutions

When it comes to counterfeit protection, oneIDentity+ offers diverse advantages for part manufacturers as well as the oneIDentity+ user:

Complete solutions portfolio
Central point of entry
Global, cross-sector and standards-based solution

To the benefits

Counterfeit protection with intelligent service packages

With the help of custom service packages oneIDentity+ offers different, requirement-oriented functions to manufacturers to counteract the damages of product piracy. Furthermore, we support our customers with the implementation of individual complete solutions.

To the scope of service

Together against product piracy

11

major clients

90

countries

1 bil.

codes on the database

Manfred Baden
Bosch Automotive Aftermarket President

"In the fight against product piracy, we are working to protect workshops and drivers from counterfeit products. The MAPP initiative helps us do this with the clarification it provides."

Michael Söding
Chairman Automotive Aftermarket – Schaeffler AG

"We want to send a signal and thwart uncertainty in the market caused by product and brand piracy. We aim to nip any attempt to bring dubious products into circulation in the bud. That’s why the packaging of our products, in proven Schaeffler quality, has a security label. We provide additional measures as well, and are involved in initiatives and associations, which help ensure the highest possible security when buying and installing our products."

Peter Wagner
Vice President Independent Aftermarket at Continental

"Product and brand protection and hence the counterfeit protection of our products is of the utmost importance for us as suppliers of branded spare parts. The MAPP code measures offer the greatest possible security in our product portfolio. The fact that major automotive suppliers have joined forces underscores the relevance of this initiative. As effective partners, we form a common front in the fight against product piracy."

News about the fight against product piracy

“A Place of Excellence in the Land of Ideas 2018“: Schaeffler awarded for the OriginCheckApp against product piracy – Application uses the cloud service platform by oneIDentity+

2018-10-12T13:53:34+00:00 October 12th, 2018|

Cologne – The globally active automotive and industry supplier Schaeffler was honored in the Bavarian State Chancellery as the winner of the competition “A [...]

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