Product Piracy endangers the end customer, especially with safety relevant components in the form of electronic systems and machinery but also through pollutants or allergens in textiles. Product piracy also damages the brand image and results in significant losses in sales.

As part of the initiative “Manufacturers against Product Piracy” (MAPP), leading manufacturers are challenging the counterfeiters. The original products are marked with a unique code to distinguish real products from fake products. The proof of originality ensures the counterfeit protection and provides process safety in warranty cases, returns and maintenance of the product.

The marking of the product is achieved with the standardized two-dimensional barcode, the so-called MAPP code. This code can be checked with oneIDentity+ – worldwide, 24 hours a day.

With oneIDentity+, you as a manufacturer, supplier or dealer can do more than simply ensure the authenticity of your products. oneIDentity+ is a cross-sectoral service platform supporting role-specific, digital and mobile processes, with serialised and therefore clearly marked products.

Based on the product authentication to ensure the counterfeit protection of products, additional product details and vehicle repair and maintenance information can be displayed and/or linked to mobile marketing activities. The possibilities available for the integration of various manufacturer-specific value-added services are endless.

This allows users – using just one system – to retrieve customised information from various manufacturers at anytime and anywhere, via a mobile device. Standardised, flexible and efficient…